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In this video, Henry explains how to create a go-to-market strategy using a real product example. He defines a go-to-market strategy as a plan for delivering a product to target customers via appropriate channels, which should follow the positioning and messaging stage. The strategy consists of three phases: pre-launch, launch, and post-launch. In the pre-launch phase, the focus is on building awareness and credibility through education to generate an organic following for beta testing and word-of-mouth promotion. During the launch phase, the goal is to drive user adoption by announcing the launch across all channels and using paid advertising. Finally, the post-launch phase aims to optimize and scale the marketing channels effectively.
