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In this video, Kevin Patrick Robbins, a professional commercial photographer, explains how to create a creative brief for soliciting photography services. He emphasizes the importance of clearly introducing yourself and your company, detailing the services and products offered. This information helps photographers understand your brand and assess existing visuals for reference. By doing so, they can better cater to your needs, whether you're looking for something new or simply refining your brand. The tutorial is structured in an easy-to-follow format with sections and bullet points to make the process quick and straightforward.