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In this tutorial from Consulting Business School, the focus is on crafting effective client proposal presentations, a common request from viewers. The speaker emphasizes the importance of writing high-quality, winning proposals in the consulting business. Depending on one’s experience and client relationships, some consultants may benefit from non-competitive scenarios where clients explicitly seek their assistance. However, for larger projects, competition is prevalent, as companies often invite multiple consulting firms to submit proposals. Thus, understanding how to prepare compelling proposals is crucial for securing work in both competitive and non-competitive environments.
