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In this video, Meg discusses the importance of a brand questionnaire specifically for brand photographers preparing for branding photo shoots. She emphasizes the value of gaining insights from clients through a series of questions. While she asks more than four questions, she highlights her four favorite ones that she believes are essential for understanding a client's brand. Meg clarifies that the brand questionnaire is sent after the client has booked and paid their deposit, following an initial connection or sales call to learn more about their brand. The video aims to provide guidance for photographers on integrating these key questions into their workflow.
