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In this Senayan PR episode, the host discusses the importance of putting together a public relations plan. They explain that having a PR plan helps you to outline what you will do, how you will do it, the budget required, and how to evaluate the success of the project. The host suggests that a PR plan can be useful for campaigns, yearly planning, brand management, or small projects. They will be going through the steps of creating a PR plan and share some secrets to help you along the way.