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Developing a new product is a challenging task that requires time and resources. Now the focus shifts on making consumers aware and interested in buying it. With numerous digital and social media platforms available, choosing the right one becomes crucial. Issuing a well-written product launch press release is key to gaining positive media attention and making the product appear newsworthy. It is essential to write and format the press release correctly to effectively present the new product to the public. Some tips include outlining the release and ensuring it is newsworthy and engaging.