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Writing a press release is crucial for your promotional campaign as it determines whether you will get press or radio coverage. This video tutorial explains how to write an effective press release for maximum coverage. It can be challenging to write about yourself as a musician, but the press release is crucial for marketing your product. Start by collecting all necessary information, including your artist bio and a private streaming link for the release. SoundCloud is recommended for uploading the release as a private link for journalists and producers to listen to.