Set name in the Product Evaluation

Aug 6th, 2022
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How to set name in the Product Evaluation

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hey folks Dima from Adam Fard Studio here and today were going to be talking about heuristic evaluation what it is how you do it and how can help you solve 90 of your usability problems without further ado lets get started so heuristic evaluation lets unpack the meaning of each word in a nutshell a heuristic is a fancy word for a rule of thumb and heuristics help us create mental shortcuts that help us solve problems quickly and efficiently an example of a heuristic would be assuming that its going to rain soon when you see dark clouds approaching not many of us are meteorologists or have a sound understanding of how weather works but we dont have to it is still a fairly reasonable assumption to make from an evolutionary standpoint these shortcuts help us navigate the world with less friction which increases our chances of survival as a species now what does this have to do with user experience design you may ask well the same principles applied to d

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Here are some ideas to kick off the brainstorming and ensure that your name is unique and memorable: Describe the function. Think of colorful words that describe what your product does. Modify a real word. Invent vocabulary. Go with fun and catchy. Evoke emotion. Say words out loud. Dont forget to Google it.
Examples of descriptive product names include Vitamin water, Kleenex tissues, and Q-tips cotton swabs, which describe the products so aptly that their names are routinely used for all brands.
If you want to learn how to name a product, you can follow these six steps: Research names of similar products on the market. Determine the availability of potential product names. Narrow selections by getting feedback from company leadership. Develop sample marketing materials and product labels. Launch your product.
In this article we will go through the following types of brand names: Acronym Brand Names. Invented Brand Names. Lexical Brand Names. Evocative Brand Names. Descriptive Brand Names. Founder Brand Names. Geographical Brand Names.
How to Name a Product: 5 Golden Rules we Follow It should be readable and writable. It should be unique. It should be short, punchy and memorable. It should look good written down and sound cool to say. It should evoke an emotion, feeling or idea.
Gauge whether its easily written and spoken. As we mentioned earlier, your product name should be easy for people to say and simple for them to spell. Ask family, friends, and colleagues to look at the written name and say it aloud or say the name to them and ask them to write it down.
In addition to fitting within your broader brand name umbrella, your product name should also tell your unique story to consumers. Moreover, it should be memorable, findable (especially on search engines), unique, understandable, and relevant.

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