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in this video were going to talk about collecting product feedback my name is kevin way im a product manager and im here to help you learn more about product be sure to like subscribe and hit that notification bell for new tech interview prep videos every single week one way for pms to identify ways to improve the product is by collecting customer feedback gathering feedback helps pms understand how users really interact and feel about a feature and identify any pain points that need to be solved such feedback helps pms empathize with their customers and feel the range of emotions that customers feel when things go right and when things go wrong today well go over three qualitative and three quantitative ways to collect feedback qualitative method number one one-on-one customer interviews conducting one-on-one customer interviews allow you to speak directly to customers and gain insights on their favorite and least favorite parts of using the product in these interviews youll be a