Set light in the Sponsorship Proposal

Aug 6th, 2022
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How to set light in the Sponsorship Proposal

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In this video tutorial, Chris Bayliss, president and CEO of the Sponsorship Collective, discusses effective strategies for securing event sponsorship. Many event organizers mistakenly believe that sending out a sponsorship package will automatically attract funds. However, the video aims to prevent viewers from experiencing disappointment by explaining why companies choose to sponsor events. The core reason highlighted is that sponsors seek visibility and branding opportunities—indicated by their logos on promotional materials like signs labeled "gold," "silver," or "bronze." The video promises insights to help streamline the sponsorship process and enhance the likelihood of success.

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A sponsorship proposal should always include a brief description of the event, the target audience and potential visibility for the sponsor, any measurable goals included in each package offered, visual elements to bring your proposal to life, details on how sponsoring your event can help the sponsor docHub their goals,
Name your event sponsorship levels You can use the good ol tier names (Diamond, Platinum, Gold, Silver, Bronze) or come up with new ones depending on your event. Events with creative sponsorship levels may even attract the attention of more sponsors.
You can use the good ol tier names (Diamond, Platinum, Gold, Silver, Bronze) or come up with new ones depending on your event. Events with creative sponsorship levels may even attract the attention of more sponsors.
10 Must-Follow Steps to Write an Event Sponsorship Proposal Research and Understand Your Event. Identify Potential Sponsors: Write a Summary of the Proposal: Provide a Detailed Overview of the Event. Highlight the Benefits of Sponsorship: Customize Proposal as per the Event: Include Detailed Event and Promotion Plan:
Here are 8 essential elements of sponsorship packages for events and beyond: An overview of your organization and mission. Fundraising goal. Sponsorship levels and tiers. Customizable sponsorship options. Branding, marketing and exposure opportunities. Benefits and ROI of event sponsorship. Audience size and demographics.
The standard levels of sponsorship are the Silver, Gold, and Platinum. Each one offers progressively more attractive benefits. For sponsors seeking something more exclusive, theres the Diamond level. These levels will give your sponsors flexibility to choose the right package based on the benefits and budget.
How to Create Levels of Sponsorship for an Event Find current and potential sponsors. Brainstorm all possible benefits. Assign benefits to each level. Price your event sponsorship levels. Choose creative names. Design an attractive sponsorship package. Send your sponsorship package out! Review sponsor satisfaction post-event.
When setting sponsorship levels, look at your overall event goal. Assume that you will raise at least 50% of your overall fundraising goal through sponsorships (if not more). Thus, if you want to raise $100,000 from your event, your sponsorship goal should be in the $50,000+ range. Set your sponsor levels ingly.

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