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In the video tutorial, the speaker, Mill, a successful social media agency owner, reveals essential elements of a high-level social media strategy to help managers achieve significant results for their clients and increase their service fees. Mill encourages viewers to download a free roadmap to becoming a six-figure social media manager. He stresses the importance of conducting an onboarding call with clients to gather necessary information before creating the strategy. The first key component to include in this strategy is the identification of the target audience. The video promises to provide a real example of a comprehensive social media strategy for better client outcomes.
