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In today's video, the tutorial explains how to create a gift certificate for a photography business using Canva. After establishing your brand, offering discounts through gift certificates can effectively promote your business. Start by visiting Canva and searching for "photography gift certificate" to explore various customizable templates. Utilize filters to narrow down options or create a design from scratch by selecting the "create a design" button and entering your desired dimensions. Once you've chosen a template or created your own, personalize your gift certificate according to your design preferences, incorporating elements from your brand kit.
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