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In marketing, objectives and goals are fundamental for guiding actions and strategies. Setting objectives provides direction and clarity. This video tutorial, presented by Kylie from Inbound Explained, defines marketing objectives and emphasizes their importance across all marketing strategies, including inbound, social media, and email marketing. Marketing objectives are the specific actions taken to achieve broader marketing goals, which are long-term and aligned with the company's mission and purpose. The video also promises to provide 10 examples of marketing objectives that can be integrated into your marketing plan, showcasing their relevance in effective strategy development.