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In this video tutorial, Mike Plogger from Visme emphasizes the importance of having a structured marketing plan for business success. He acknowledges that many may feel lost without experience in creating such a plan. A well-defined marketing plan helps in understanding the business, clarifying goals, and ensuring team alignment. The tutorial will guide viewers through seven essential steps to develop an effective marketing plan and provide various templates for immediate use. The first step highlighted is understanding the purpose of a marketing plan.
