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In this video, Arturo invites Joel Kaplan, a successful agency owner, to discuss the essentials of creating a contractual agreement for agencies. He provides a free, ready-to-use contract template aimed at helping agency owners. The video highlights key elements that should be included in a contract and guides viewers on necessary adjustments. Joel, CEO of Agency Lab, shares his background, including scaling his own agency to a monthly revenue of $300K and helping other SMMA (Social Media Marketing Agency) owners achieve their goals, from acquiring clients to reaching financial milestones. The conversation promises valuable insights for agency owners at all levels.