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In this video, Henry explains how to create a go-to-market strategy using a real product example. A go-to-market strategy is a plan to reach target customers through appropriate channels and should follow your positioning and messaging work. The strategy consists of three stages: pre-launch, launch, and post-launch. 1. **Pre-launch**: Focus on building awareness and credibility by educating your target market, which can help gather beta testers and generate word-of-mouth. 2. **Launch**: Aim to drive user adoption by announcing your launch across all organic channels and using paid advertising. 3. **Post-launch**: The goal is to optimize and scale your channels effectively.