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here today at the itsic conference in Orlando Florida this is a technology conference that brings a lot of simulation companies a lot of VR companies a lot of computer manufacturers a lot of great technology here at this show but Im not here to talk about technology today Im actually going to take a look at trade show booths its more of a marketing thing Im going to go around and look at various different trade show booths and tell you what I think they do well or dont do well now as I talk about trade show exhibits and booths Im going to give you five different tips that will help you in your next trade show I fully realize that every conference and every trade show is a little bit unique your industry may be different but most of what Im going to say is universally applicable Ive attended hundreds of different shows over the course of my career over the last dozen years or so Ive been an exhibitor about 75 times Ive designed a lot of banners and booths Ive done it as a ma