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At the ITSIC conference in Orlando, Florida, a focus on simulation, VR companies, and computer manufacturers highlights technological advancements. However, the speaker emphasizes a marketing perspective by examining trade show booths. They plan to share insights on booth design effectiveness and offer five tips for improving future trade show presentations. Acknowledging the uniqueness of each event and industry, the speaker draws on their extensive experience, having attended and exhibited at numerous shows over the past twelve years, which includes designing various banners and booths.