Set light in the Consulting Proposal in a few clicks

Aug 6th, 2022
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How to set light in the Consulting Proposal

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so welcome to consulting business school and this week were going to be talking about client proposals presentations because that is what a lot of people have been asking for so thats coming right up [Music] okay so one of the really important parts of your consulting business is be to be able to write really high class winning proposals now depending on your consulting journey how new you are the relationships you have with your clients you could be very lucky like i am with a lot of my clients where its non-competitive so basically theyll say rob can your team help me with x y and z and were really just putting a proposal together to clarify exactly what were going to do how long its going to take how long its going to cost et cetera but we still have to compete for work as well so particularly for larger projects companies will very often go to tender and theyll ask a number of different consulting companies to put in a proposal so regardless of whether youre new to consul

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The McKinsey problem-solving process can be summarized in the 5 steps: define the problems, find the root cause, use hypothesis-driven process, analyze with issue tree and propose solutions.
Interviewing is a two-way processit helps us learn about you as a potential colleague, and helps you learn about McKinsey and what you could do here. Overall, we look for personal impact, entrepreneurial drive, inclusive leadership, and problem solving, and we recognize there are many ways to acquire those skills.
Use the pyramid principle (say the most important things first) and keep all the details in an appendix. Try and limit the main proposal deck to 20-30 slides or 10-15 pages. Write the proposal in simple language that your client understands. Keep it free of consulting jargon and acronyms to the extent possible.
In your outline, be sure to include the essential components of a consulting proposal, including: Contact information and date. Greeting. Project summary. Objective. Deliverables. Credentials. Terms and conditions. Conclusion.
Deliverables are the tangible products or services that you provide to your clients, such as reports, presentations, software, or training. Outcomes are the results or impacts that your deliverables create for your clients, such as increased revenue, improved efficiency, or reduced risk.
The life cycle of a consulting project will vary depending on the scope of work but can be categorised in three phases: Build and Procure, Develop and Deliver, and Disseminate and Explore.
In this section, well discuss the anatomy of a well-written consulting proposal. Salutation. Begin your document by greeting your client. Introduction. Project Scope. Objectives. Deliverables. Timeline. Investment. Signature.

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