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- [Presenter] If you go to a big arena concert, like Taylor Swifts Eras Tour, or watch your basketball team score a buzzer-beating three-pointer in the playoffs, or attend a K-Pop show, light up sticks and wristbands will likely be a part of the experience, turning the audience into part of the show, with synchronized light displays at the touch of a button. So how do these small devices create these huge immersive visuals? - Its funny, because oftentimes people think, like, theres a GPS in each of the devices or, like, theres a lot of, like, AI advanced technology, but we really like the old school technology (laughs) and just be creative with it, you know? - [Presenter] This is the tech behind LED wristbands. Montreal-based PixMob is a leading company in event LED technology. PixMob wont comment on whether or not theyre involved in the Eras Tour, but they have done previous Taylor Swift tours, as well as Coldplay. - The Weeknd, Bad Bunny, we do most of the major tours in North