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so one of the interesting things about thinking about a startup is how is your company going to be organized and what we now know is the most efficient way to think about all the pieces just all the parts is by a business model and so the next question is okay Steve you just told me to think about a business model but what is a business model what are all the pieces well lets take a look and a business model is how a company creates value for itself while delivering products or services for its customers now if you think about it in the old days wed think about how to organize a company around functional organizations we think no no no a company is about its sales department or its engineering department and you would draw an orc chart but now were going to draw a very different diagram were going to draw a diagram of how to think about all the pieces of a business and so lets take a look at these nine boxes nine boxes to describe any company from the worlds largest to a two-pers