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Many book marketing packages include a press release for book launches, featuring headlines, quotes, and key details. While the concept seems appealing for gaining media attention, the usefulness of a press release for authors can be uncertain. In this video, Julie from Book Launchers, a professional self-publishing team, discusses the role of press releases in book marketing. She emphasizes the importance of writing, publishing, and promoting nonfiction books that can significantly impact readers while allowing authors to retain all rights and royalties. Although press releases were once essential for media engagement in the 1990s, their current relevance is brought into question.