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so today were going to be talking about PR planning and finally getting into how with all the research that weve completed how do we go ahead and begin a campaign how do we strategize it how do we utilize all of the tools that weve been just touching upon so far in this course that we might use in PR so as it says here PR planning all begins with the research that you have done before thats research on the client research on the media research on the issue at large secondary research it can also include primary research that you might have and that might have done once youve done that research you begin to put together your plan so there are things that you have to think about first before you go ahead and start planning and thats again understanding how your audience is going to understand what it is youre trying to say how youre going to communicate how are they going to take that information so I have some bullets up here that kind of explain the process of which audiences
