Set index in the Branding Questionnaire effortlessly

Aug 6th, 2022
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How to Set index in the Branding Questionnaire

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before designing your logo your websites your store or even your packaging you need to determine your brand identity you got to figure out your brand colors the shape of your log of what sets your branding apart and how you want to be described visually more questions than answers designing a brand identity can be a stressful process and its about time we make it fun today Im going to ask you nine playful questions to help you determine the elements of your brand identity coming up hello guys Hamza here with brand new dreams and on this channel we talked everything branded for small businesses just so you know this video required little bit of working time so please show some support and hit that subscribe button and hey any point during this video check out the links in description I wrote a blog post on the topic and all the show notes and bullet points are there for you to review and share now lets dive in so if youre developing your small business or your rebranding your exist

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*YouGov BrandIndex Index score is a measure of overall brand health which takes into account consumers perceptions of a brands quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.
Lets say if the countrys population is 50000, the population of city A is 10000, sales of the Samsung laptops in the country is 1000 units, sales of these laptops in city A is 100 units. Lets proceed to the calculations to obtain the BDI of Samsung laptops. BDI in city A = (100/1000) x 100 / (10000/50000) = 50.
To calculate the brand development index of Pepsi, for instance, you will divide the percentage of Pepsi total sales in the X market by the percentage of the total population in X market. Then you will multiply the result by 100 (which is the index score) to get the brand development index number.
An Example of the Brand Potential Index (BPI): Assume that a certain brand gets 10% of its sales in a region that is home to 20% of the countrys population. In this case, that regions brand development index becomes the product of 10x100/20 or 50%.
The Brand Strength Index is a scorecard of metrics that underpin a brands strength. These metrics can include but are not limited to: marketing spend, awareness, consideration, reputation, NPS, acquisition, retention, market share, volume, and price premium.
There are some important elements of a brand identify questionnaire youll want to make sure you include.These are: Business and product description. Product necessity. Competition. Story. Team. Customers. Any other details you deem necessary, such as your role, participants, and/or client expectations.
Brand Equity Index (Moran) It represents the price of goods sold under a given brand, divided by the average price of comparable goods in the market. Durability is a measure of customer retention or loyalty.
To calculate the brand development index of Pepsi, for instance, you will divide the percentage of Pepsi total sales in the X market by the percentage of the total population in X market. Then you will multiply the result by 100 (which is the index score) to get the brand development index number.
The brand development index or BDI quantifies how well a brand performs in a market, compared with its average performance among all markets. That is, it measures the relative sales strength of a brand within a specific market (e.g., the Pepsi brand among 1050-year-olds).
Brand Opportunity Index (BOI) ✓ Definition of BOI. ⇨ BOI is a numerical expression of the ratio between CDI and. BDI, which indicates the market potential for a particular brand.

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