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foreign gross revenue retention is another important metric for software companies and to be honest its probably better to look at this rather than logo retention and Ill explain why lets start with what the formula is so gross revenue retention is your beginning of period monthly recurring Revenue minus your last monthly recurring Revenue minus your downside sale recurring Revenue over the beginning of period mrr so beginning period mrr lets say we have ten thousand dollars of beginning period MRI last MRI so this is customers that have actually left your services and no longer subscribed so lets say you lose 500 of lost MRI and down cell MRI is slightly different it might be so its something where a client stays with you but subscribes to less so they might have previously been paying a thousand dollars a month and now they pay 500 a month so that Dental Mr would be 500 the difference between a thousand what they used to take and 500 which is their new subscription price so how
