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In this video tutorial, Mel guides viewers on creating an effective social media portfolio to help secure clients, whether they are new or experienced managers. She introduces a free social media proposal template to combat the standard, less engaging proposals often seen. Mel emphasizes the importance of a solid portfolio and clarifies that the proposal should be sent after a discovery call. Her background as the owner of a successful multi-six figure social media agency lends credibility, as she aims to assist others in achieving similar success. The video promises customization of the proposal template to better attract potential clients.