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In this video tutorial, Mike Plogger from Visme discusses the importance of having a marketing plan for business success. He emphasizes that marketing is essential for growth but can be daunting without experience. To help viewers, he outlines seven critical steps to create an effective marketing plan, which aids in understanding the business, clarifying goals, maintaining focus, and ensuring team alignment. The tutorial also offers various templates to assist in the planning process. The first step he highlights is understanding the purpose of a marketing plan.
