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In this tutorial, Steve discusses the importance of preparing before obtaining a licensing agreement. He advises that having a well-crafted provisional patent application is crucial for gaining leverage in negotiations. Steve emphasizes that this application must demonstrate perceived value to potential licensors by including comprehensive details on manufacturing, materials, workarounds, variations, and accompanying drawings. He recommends utilizing their program, Smart IP, to effectively write the provisional patent application and ensure it meets these essential criteria for success in negotiations.