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In this video, Henry explains how to create a go-to-market strategy using a real product example. He defines a go-to-market strategy as a plan to introduce a product to target customers through appropriate channels, following established positioning and messaging. The strategy has three key stages: pre-launch, launch, and post-launch. During the pre-launch phase, the focus is on building awareness and credibility by educating the target market, which helps create an organic following for beta testing and promotion. The launch phase aims to drive user adoption by announcing the product through organic channels and amplifying with paid advertising. Finally, in the post-launch stage, the goal is to optimize and scale the channels for continued growth.
