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hey everyone what is going on its eric again from reconvert in the previous video i taught you how to setup reconvert and start collecting customer birthdays then sync them with clavio and in this video im going to teach you how to set up the actual flow in clavio now a few things about birthday flows that you need to know why are happy birthday emails so important first of all theyre super effective according to omnisend which is a clavio competitor which we also integrate with but i didnt find this information in clavio these birthday emails tend to get about 45 open rate 12 click rate and about 3 conversion rate which is great already and this is the average if you strive to get above a red which is what we want from you in this flow you can get even better results so its great to increase your overall bottom line of revenue generated from emails the second is most types of emails and retention efforts are focusing on the few days and weeks after a customer complete his first
