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hi my name is ricardo and in this video i would like to briefly talk about the protection of personal information act and fundraising for non-profit organizations now the act is relevant in many ways to non-profit organizations i mean in fact its applicable to non-profit organizations if they do process personal information however this video is going to focus on one particular aspect and that is on fundraising now its worded differently within the context of the act it falls under the concept of direct marketing now if we look at the the act um and and we look at the definition of the act its basically says that direct marketing is to approach a data subject either in person or by mail or electronic communication for the direct or indirect purpose of promoting or offering to supply in the ordinary course of business any goods or services to the data subject now if we just stop there some organizations do provide goods and services and may very well fit within that definition of dir
