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strategic and well-executed alliances can be gain changes in business performance and competitiveness executives recognize that theres much to be obtained by linking up with a right partner and combined forces over a longer period of time so collaborative approach of strategic alliances has shown remarkable success across industries however too many executives and their teams it is not transparent what makes a partnership great and how to manage the ups and downs along the way even in successful partnerships we hear managers voicing doubts about the direction and objectives of their engagements such as are we getting the most out of our current partnership do we have to manage a partnership differently depending on where we are on the lifecycle if so how do we gauge where we are the lifecycle of a partnership and what are the key actions we need to take at each stage to answer these questions we identified and interviewed a selection of companies across industries which run successful
