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when you take a b2b company lets say enterprise software a lot of times what happens is the software companies want to focus on the speeds and the feeds of their product their technology theyre really proud of this awesome technology that theyve innovated but what happens is when you only focus on the speeds and feeds oftentimes you forget about that human element so when we think about what should a b2b enterprise software company focus on we really have to dig into who are the people that they need to sell to the mindshare that we want to buy into for those people is typically about more than just how fast the product works all of the security and the analytics that goes into it theres definitely a time and place to talk about all of those aspects but its typically not whats gonna hook that person really make them this loyal consistent buyer really important for b2b companies to think about enterprise software companies especially is that you have a personality to portray there
