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[Music] hello and the warm welcome Im Armand Trost professor at the football and university in Germany and this is my series on human resources strategies a real master course for advanced HR students professionals and executives this series is available on YouTube and on all putt catchers like iTunes or Spotify all slides that support this series are available on my website for more information please read the description to this YouTube or podcast Id also like to refer to my book human resources strategies available at most online bookstores so again thanks for listening have fun and gain valuable insights into the fascinating world of a chart strategies [Music] so lets talk about employer branding well in the last few years a lot of company did employer branding but the question in this episode really is what is your employer branding strategy employer branding is not equal employer branding so what is your strategy on this and I would like to start first to refer a little bit to
