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- In a sea of pricey marketing campaigns and new business ventures arising daily, you may be thinking, how can my brand earn peoples trust and give my business the inside track? Hmm (bubbles popping) Well, unfortunately, bad news first. Im here to tell you that its not enough just to have a great product or service. You need to control the narrative around how youre perceived by the outside world. This is called your competitive advantage. It is the single most compelling reason people should buy from you. And in order to craft this narrative, your branding needs to be based on a clear strategy of how to manage and influence public perception. Thats why you should hire me as your PR manager. No, just kidding. In this video, were gonna dive into how you can build a more compelling positioning and stronger branding and the crucial building blocks you need to have in place in order to make that happen. Positioning is a huge undertaking. No one company is the same, and there will
