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mr beast is second on the list of forbes highest paid youtube stars hes just launched a fast food brand called mr beast burger and opened up 300 locations overnight to put that into context it took mcdonalds nearly six years to do pretty much the same thing so how did mr beast do it so fast to answer this question we need to look back at the company behind mr beast burger virtual dining concepts was founded by hospitality entrepreneur robert earl who has a string of restaurant chains across the u.s what he realized was that many restaurant owners like himself had spare capacity in their kitchens so he saw an opportunity to apply a business model that hadnt been used before in his industry lets use the business model canvas to see what that looks like virtual dining concepts first customer segment is the mass market well to be specific the fans or followers of celebrities and influencers like mr beast for example the value proposition for the mass market is fast food created by thei
