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Whats up brand builder Stephen Hourgahn here at BrandMasterAademy.com and in this video youre going to learn what brand assets are and how to design yours with top examples so you can create tools of visual verbal and audible influence to plant your brand in a psyche of your perfect buyers now brand assets are vital when it comes to brand building and they are the distinct often visual but sometimes verbal and audible cues that can help consumers to identify the brand and the related experience so nikes swoosh netflixs jingle apples logo or cokes contour bottle these are all examples of brand assets that when seen immediately relate to the companys brand and the experiences in the audience mind related to that brand and they all in some way create associations to the brand and the brand experience and in this way they are effectively ever-present marketing campaigns that consistently reinforce the brands uniqueness even when the audience is not act