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in this video we will discuss brand personality we will also try to understand how it is different from brand image then we will discuss views of different scholars on brand personality brand is human like brand personality describes brands in terms of human characteristics most of the time it is difficult to differentiate brands on the basis of functional characteristics thats why companies create brand personality through their communication messages which makes the brand differentiate from competing brands christine restaul of meccan has drawn a distinction between brand image and brand personality in many markets there are no real differences among the competitors so you begin to explore a more emotional level and this is where the brand personality comes in brand image refers to rational measurements like quality strength flavor brand personality explains why people like some brands more than others even when there is no physical difference between them crass and last c