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- The worlds most recognizable brands use this one document to build credibility and trust. That document is a brand style guide. A brand style guide is a foundational document for your brand and becomes incredibly helpful as your business scales. It helps you define your brands identity so that you can create consistent content for your potential customers. And for anyone whos just getting started, think of your brand style guide as a rule book for all of your marketing and communications materials. In this video, Im gonna outline exactly how to create your own brand style guide and provide you with some examples and tools to get started. Every great brand style guide will have two components. First, a brand overview that defines your audience, company mission, and messaging. Second, a visual foundation that defines your logos, colors, fonts, and creative elements. Lets get started. To help us, Im going to use a brand style guide template. When creating your brand overview, you
