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A franchise is a way of doing business that involves a franchisor and a franchisee. The franchisor is a business with an established brand, intellectual property and business systems. The franchisee is a person or business that pays an initial fee and an ongoing share of profits to the franchisor for the right to do business under their name and using their business systems. Instead of having to build your own business from scratch. The main benefit of purchasing a franchise is that you can utilise the reputation of the franchisor along with tried and tested business processes, recognised branding and a solid customer base. Starbucks, Subway Skechers are all examples of successful franchises, however McDonalds is probably the most successful franchise on the planet and is one that you have no doubt heard of. With over 90% of its restaurants operating as a franchise in over 100 different countries, McDonalds is a great example of how the franchising model
