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have you been asked to develop a business case and youre not sure where to start my name is Edwin chiheb and Im going to help you do this in minutes stay tuned [Music] all right so a business case is the document that we prepare to make a case a justification for why the organization needs to invest in a specific project or product it is supposed to make a case financially theres always a chance that you can develop a business case without putting all the financial data in it but most of the time your management is looking for financial information and the two core pieces of a business case will be the benefits and the costs associated with going ahead with a specific project or product but there are other things that we need to include in a business case lets go through them one by one so the core components of a business case are the following number one you need to have an executive summary thats the first thing that shows up in a business case however it is the last thing that