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Hi, James Clements, today were going to talk about Bid Strategy Win Themes. Before we start I want to paint a picture for you: Firstly, theres the company that receives the tender documents, is surprised and off guard when theyre received, quickly reads them, raises their eyebrows at a few of the silly things the client has asked for and then proceeds to pull out previous tender deliverables, change the headings to suit the tender, changes the client and project name and submits the tender, fingers crossed. Then, theres the company who knows when the tender is due, has spent time getting to know the client, understanding their industry, their needs, the problems they face and have a coordinated approach to maintaining contact with the client. They already have a broad outline of how theyll approach the bid, they read the tender documents, plan their response around what the client has asked for both in writing and verbally. They examine their products, adjust to the client needs
