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A social media policy is an internal document used by companies to guide employees' interactions on social media platforms like Facebook, Instagram, and Twitter. While social media provides opportunities to reach customers and shape brand identities, it also carries risks. Insensitive posts can harm a company's reputation. A good social media policy is crucial in managing these risks. Social media policies cover guidelines for employees' online behavior. Watch until the end for a link to create and customize your own social media policy.