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Developing a new product is a great achievement, but the real challenge lies in making consumers aware of it and wanting to buy it. With numerous digital media platforms available, it can be overwhelming to choose the best way to promote your product. However, issuing a product launch press release can be a key component of your marketing strategy. A well-written and formatted press release can generate positive media attention and present your product as a newsworthy event. To write an effective press release, start by outlining the key points...