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(chiming music) - Welcome to today's Whiteboard Wednesday. Today we're gonna talk about a five-step process to get your account-based marketing strategy off to a great start. (upbeat music) Are you one of the thousands of companies that's working on getting your account-based marketing strategy off to a successful start in 2017? Well, I know for me, I've been talking to a lot of customers and that's exactly what they're focused on. And they come and they ask, you know, I know that account-based marketing is gonna make me more successful. I know that we want to align our sales and marketing efforts around target accounts, but I don't know where to start. I don't know how to figure out who the right target accounts are for me to go after, and then how to start to engage with them. So today, what we're gonna do is break down how to do that in a simple five-step process. So the first step is to actually analyze your customer base, particularly your best customers. Why, you might ask? Beca...