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A creative brief is a strategic document used by marketing teams, ad agencies, and freelancers to define the scope, goals, and requirements of a project. It captures the vision, voice, and target audience to ensure clarity for writers, designers, and video teams. Clarity is key for corporate and client projects to avoid stress, frustration, and extra time and money. A well-defined creative brief leads to high-quality work with fewer revisions by aligning client goals with creative work.
