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In this video tutorial, the presenter discusses how to create and share an SEO proposal with clients. He recounts attending a tech conference in Dubai where he met potential clients, including a CEO from a financial investment company. After a year, he received a request for an SEO proposal. The presenter emphasizes the importance of keyword research in building the proposal and suggests using tools like SEMrush for this task. He notes that the client is based in Canada, indicating a promising project opportunity for his startup. The video aims to guide viewers through the process of developing an effective SEO proposal.