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In this video, Jordan Steen, known as Serial Entrepreneur, guides viewers through the process of creating a client proposal. He emphasizes the importance of detailing services and costs to effectively land a deal. The tutorial aims to provide a step-by-step approach on what to include in the proposal. Steen encourages viewers interested in starting a marketing agency, building a personal brand, or launching an online business to subscribe for future content, including free training and templates. The video promises to deliver practical insights and actionable strategies for crafting proposals that resonate with potential clients.