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In this tutorial, Jordan Steen, known as the Serial Entrepreneur, guides viewers on how to create an effective proposal for potential clients that outlines services and costs. The video covers step-by-step instructions on what to include in the proposal to increase the chances of landing the deal. Steen emphasizes the importance of this process for those starting a marketing agency or an online business. Viewers are encouraged to subscribe for future videos, free training, content, templates, and proposals. The lesson aims to equip aspiring entrepreneurs with the skills to present their offerings confidently.