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Proposals are crucial for attracting more photography clients. This video tutorial provides a step-by-step guide on creating effective proposals and contracts, featuring a template the presenter used to secure over 50 product photography clients during the pandemic. The content is not limited to photographers; it's relevant for anyone in a service-based business. The video emphasizes that without a contract, there is no project or agreement; a proposal formalizes discussions with potential clients. The presenter highlights the importance of obtaining a signature to finalize deals, underscoring that proposals play a vital role in the sales process, bridging the gap between client interest and actual projects.