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The discussion emphasizes the importance of not including social media icons on the homepage and ensuring that NAP (Name, Address, Phone Number) information is clearly visible, typically in the footer. It suggests placing the phone number in a prominent location, such as near the "Book Now" section, with a clickable feature that initiates a call rather than directing users to a form. Additionally, it highlights the significance of enhancing the homepage call to action by centering it and making the button more noticeable through the use of an outline color or other design elements. Lastly, follow-up materials, including a PowerPoint, will be shared after the call.
